π The AppLinkTV journey is leading to an army of powerful marketers working together in one marketplace and one TV channel known for delivering inspirational, life-changing content to hobbyists, businesses, and entrepreneurs, and also to those inspired by them.
We are MarTech (marketing + technology) stacking strategists with a user-friendly, step-by-step approach.
MarTech stacking is a skill and an art form you need now. It is the marriage of marketing and technology, while adding only the platforms you need as you grow.
If you desire to run a legitimate business, organization, or are an entrepreneur, you are in the business of marketing, like it or not. Yet, digital-preneurs and many local small businesses and organizations struggle with advanced marketing and have little time to fully understand it or keep up with the ever-changing MarTech industry. 'Build it, and they will come" is no longer sustainable for a technological marketplace or even for a high-traffic location, for that matter.
If you do not stay up-to-date with marketing technology (or receive help in doing so), especially over this decade, your business may be left running like a child's lemonade stand next to your skilled, tech-savvy competitors who are using the latest automation and productivity tools. Can this issue be why busy entrepreneurs are too busy to survive? And why, at the time of this writing, did around 800,000 businesses in the USA fail last year?
We do want to be clear here and state that there are simple, excellent AI-driven productivity solutions, and then there are those we need to watch closely while considering ethics and regulation. Much needs to be discussed and sorted, yet we can't throw it all out and think our business will survive without a balanced approach. We must use what we can to be a light in the darkness. This is why we stand for integrity in creating dignified business more than anything.
While technology can be a double-edged sword, the excellent news is that MarTech is getting easier, more affordable, and more accessible to new users. You can do your marketing and handle the tech you need if you have clear, step-by-step guidance and the latest, exciting resources! We have so much to offer, with everything that even seasoned brands need and want! Let's not be afraid of going deeper into MarTech.
Let's acknowledge this truth: MARKETING is NOT a dirty word UNLESS your marketing is dirty.
We desire to lessen the confusion while helping you bring your light to the world and, certainly, explore how to bring a secure financial footing to your business. The gap between the middle class and the rich is widening. Will you do what it takes to protect all your God-given strength, resources, and talent while valuing the "human touch"? Do you care about pursuing your purpose with integrity? Then consider MarTech as your new education from those who care about this approach. This is about more than monetary profit.
We hope you will consider AppLinkTV your new guide. Through our membership, you can gain the skills and resources to succeed in your own MarTech strategy as you discover the key steps required to design, explore, and test your business model, funnel, and tech stack.
One excellent definition of 'MarTech Stack' is:
"A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies (aka "MarTech") is to make difficult processes easier and measure the impact of marketing activities to drive more efficient spending."
Of course, that's only true when you know what you're doing according to trends, expert standards, and established foundational principles. We must learn to invest in our businesses and fully reach and nurture our customers. We must increase our MarTech stacking in a skillful, deliberate, and affordable sequence as we scale.
As your cash flow increases, your tech stack and online reach can increase, so your ad spend and business can grow. However, this can go very wrong with incomplete guidance, which will only waste your precious time and hard-earned money. There are no shortcuts in honest business, but in the long run, honest and skillful business has the potential to last much longer than poor, lazy work ethics. But this can be simplified. First, by knowing the difference between endless social posting, deliberate campaigns, and proper customer journeys.
It would be our privilege to help guide you in breaking through whatever your digital reach or income ceiling is at the moment. There is always room for growth in this ever-changing social and commercial landscape.
Terri L. Heger, President
AppLinkTV Network, LLC
